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Talent Scout

J

Jinfang Wang

Baidu Inc.

J

Jiajie Liu

Baidu Inc.

J

Jianwei Wu

Baidu Inc.

Z

Ziqin Luo

Baidu Inc.

Find Similar Experts

Advertising experts on LinkedIn & GitHub

References (17)

[1]
CTR-Driven Ad Text Generation via Online Feedback Preference Optimization
2025Yanda Chen, Zihui Ren et al.
[2]
Qwen3 Embedding: Advancing Text Embedding and Reranking Through Foundation Models
2025Yanzhao Zhang, Mingxin Li et al.
[3]
Qwen3 Technical Report
2025An Yang, Anfeng Li et al.
[4]
LLM-driven Constrained Copy Generation through Iterative Refinement
2025Varun Vasudevan, Faezeh Akhavizadegan et al.
[5]
AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising
2024Peinan Zhang, Yusuke Sakai et al.
[6]
Natural Language Generation for Advertising: A Survey
2023Soichiro Murakami, Sho Hoshino et al.
[7]
PLANNER: Generating Diversified Paragraph via Latent Language Diffusion Model
2023Yizhe Zhang, Jiatao Gu et al.
[8]
Direct Preference Optimization: Your Language Model is Secretly a Reward Model
2023Rafael Rafailov, Archit Sharma et al.
[9]
CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning
2022Penghui Wei, Xuanhua Yang et al.
[10]
Towards improving coherence and diversity of slogan generation
2022Yiping Jin, Akshay Bhatia et al.
[11]
CHASE: Commonsense-Enriched Advertising on Search Engine with Explicit Knowledge
2021Chao Zhang, Jingbo Zhou et al.
[12]
Reinforcing Pretrained Models for Generating Attractive Text Advertisements
2021Xiting Wang, Xinwei Gu et al.
[13]
DeepSpeed: System Optimizations Enable Training Deep Learning Models with Over 100 Billion Parameters
2020Jeff Rasley, Samyam Rajbhandari et al.
[14]
ZeRO: Memory optimizations Toward Training Trillion Parameter Models
2019Samyam Rajbhandari, Jeff Rasley et al.
[15]
Generating Better Search Engine Text Advertisements with Deep Reinforcement Learning
2019J. W. Hughes, Keng-hao Chang et al.
[16]
Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate
2018Xiao Ma, Liqin Zhao et al.
[17]
Natural language generation for sponsored-search advertisements
2008Kevin Bartz, C. Barr et al.

Founder's Pitch

"A reinforcement learning-powered framework for optimizing advertising text generation in real-time ad platforms."

Advertising TechnologyScore: 9View PDF ↗

Commercial Viability Breakdown

0-10 scale

High Potential

1/4 signals

2.5

Quick Build

4/4 signals

10

Series A Potential

4/4 signals

10

Sources used for this analysis

arXiv Paper

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Why It Matters

This research addresses the inefficiency in current advertising text generation systems by integrating reinforcement learning for real-time optimization, potentially increasing conversion metrics and user engagement directly, which are critical for advertisers' ROI.

Product Angle

Productize this framework as an API or module that integrates with existing ad platforms, offering real-time, optimized ad text generation based on historical performance data to increase ad effectiveness.

Disruption

Could replace traditional ad text creation processes and iterative A/B testing by offering real-time, machine-learned optimizations that adapt ad text based on live data.

Product Opportunity

The digital advertising market, worth billions, is highly competitive with advertisers constantly seeking better ROI. Companies would pay for tools that guarantee higher engagement and conversion rates without additional text modification effort.

Use Case Idea

Develop a SaaS platform for companies that automatically generates ad text optimized for conversion rates, replacing manual tweaking or iterative testing in ad campaigns.

Science

RELATE is a framework that uses reinforcement learning to integrate performance metrics such as conversion rates into the ad text generation process, rather than treating generation and performance outcome alignment as separate stages. It applies multi-dimensional rewards, incorporating metrics like conversion and diversity directly into the text generation phase, improving efficiency and outcome alignment.

Method & Eval

The framework was validated through large-scale experiments on industrial datasets, and demonstrated a 9.19% increased conversion rate (CTCVR) during online deployment, significantly outperforming the current production system.

Caveats

The approach relies heavily on data quality and may struggle with novel domains or languages not represented in the training data. There is a risk of over-optimization for certain metrics at the cost of others, and maintaining the technology for diverse global markets may require significant adaptation.

Author Intelligence

Jinfang Wang

Baidu Inc.
wangjinfang@baidu.com

Jiajie Liu

Baidu Inc.
liujiajie01@baidu.com

Jianwei Wu

Baidu Inc.
wujianwei@baidu.com

Ziqin Luo

Baidu Inc.
luoziqin@baidu.com

Zhen Chen

Baidu Inc.
chenzhen19@baidu.com

Chunlei Li

Baidu Inc.
lichunlei02@baidu.com

Biao Han

Baidu Inc.
hanbiao@baidu.com

Tao Deng

Baidu Inc.
dengtao02@baidu.com

Yi Li

Baidu Inc.
liyi01@baidu.com

Shuanglong Li

Baidu Inc.
lishuanglong@baidu.com

Lin Liu

Baidu Inc.
liulin03@baidu.com